WordPress development company in Dubai
WordPress runs a large share of the web because it is flexible, but that flexibility is also why so many WordPress sites end up slow, insecure and hard to edit. NetSoft is a WordPress development company in Dubai that builds sites the other way round: a lean theme coded for your content, only the plugins you need, editing screens your team can use without training manuals, and Arabic and English set up properly from the start.
Bespoke WordPress Development Dubai
We build new WordPress sites, take over and repair existing ones, write custom plugins and move sites from other platforms. Every build is tested for speed and hardened before launch, and you keep full admin access and ownership of the code.
Strategy + Engineering + Testing = A Fast, Secure WordPress Site
What our WordPress developers in Dubai build
Most WordPress projects we take on fall into one or more of these. We scope each project to what your site actually needs.
Custom WordPress themes
A theme coded for your design and content types, using Gutenberg blocks and ACF fields so editors fill in structured content instead of wrestling with layouts. Less code to load, fewer things to break. If your designs are already finished, our PSD or Figma to HTML service can deliver them as a WordPress theme.
Page builders, when they fit
Elementor and similar builders suit teams that need to build new layouts themselves. Builders also suit frequent campaign pages such as landing pages. When that matters more than raw speed, we set the builder up with your styles locked in, so pages stay consistent.
Plugin development
Custom plugins for features no off-the-shelf plugin does well: booking rules, calculators, member areas, custom post types or business logic that belongs in code rather than in a stack of plugins.
WooCommerce stores
Online stores on WordPress with Arabic and English catalogues, UAE payment gateways and shipping. Our WooCommerce development page covers this in full.
Integrations and the REST API
Connections to CRMs, payment gateways, forms and WhatsApp, and the WordPress REST API where content needs to feed a mobile app or a separate front end.
Takeovers and fixes
Existing WordPress sites that are slow, hacked, broken after an update or simply hard to manage. We audit the theme, plugins, speed and security, then repair or rebuild what is needed.
Custom theme or page builder: how we decide
The choice affects speed, cost and how much freedom your team has later. A custom theme is faster and easier to maintain; a builder gives editors more layout freedom at a speed cost. We recommend one after looking at:
- Who edits the site: a team that only updates text and images, or marketers who build new landing pages every month.
- Performance needs: sites that rely on search and paid traffic usually benefit most from a lean custom theme.
- Design complexity: highly custom layouts and interactions are cleaner in code than in builder widgets.
- Long-term upkeep: fewer plugins and builder add-ons mean fewer updates and fewer conflicts.
- Budget and timeline: a builder can be quicker for simple sites; a custom theme pays back on larger ones.
Either way, you get a written explanation of the trade-off before we start. For other content platforms, see CMS website development and our guide to choosing the right CMS.
Arabic and English WordPress sites
A bilingual WordPress site needs more than a translation plugin. Menus, widgets, forms, search, emails and SEO settings all have to work in both languages, and Arabic pages need a layout that reads correctly right-to-left.
We set up both languages from the first template. In practice that means:
- Polylang or WPML, chosen to suit the site, with each language on its own indexable URL.
- Full RTL layouts for Arabic, including navigation, sliders, forms and tables, not a mirrored English page.
- hreflang and language-specific SEO fields, so Google shows the right version to each searcher.
- Arabic fonts loaded efficiently so Arabic pages stay as fast as English ones.
- Editing screens in both languages, so your team can see which pages still need a translation.
More on the approach on our bilingual Arabic and English website design page and in the guide to building a bilingual website.
Speed and security hardening
Most WordPress problems come from the same few causes: too many plugins, heavy themes, missed updates and weak logins. Every site we build or take over goes through the same checks:
- Lean code and plugins: only the plugins the site needs, each checked for quality and updates.
- Caching and image optimisation: page caching, compressed and correctly sized images, and lazy loading.
- Core Web Vitals testing on mobile before launch, with Google PageSpeed as a check, not a vanity score.
- Hardened logins and roles: strong passwords, limited admin accounts and the right role for each editor.
- Security settings for files, the database and known WordPress attack paths, plus a penetration test where the site handles sensitive data.
- Backups and an update plan agreed before launch, delivered through hosting and website maintenance if you want us to run them.
Why speed matters for search and conversions is covered in our guide on website speed.
How a WordPress project runs
We follow four clear stages, the same ones set out on our about us page.
Discovery and scope
Your goals, content, page types, languages, integrations and editors. The result is a written scope, a list of templates and a schedule.
Design and content structure
Page designs in English and Arabic, plus the content model: which fields, blocks and post types each template needs. See UI/UX design.
Build and testing
Theme and plugin development on a staging site you can review, tested on real phones and browsers as in our responsive website design work, in both languages, for speed and security.
Launch, training and handover
Launch with redirects in place, a training session for your editors, admin access and documentation, then support as agreed.
Typical timelines
- Most business WordPress sites take 3 to 6 weeks.
- Takeovers and fixes are scheduled after the audit, depending on what it finds.
- Larger sites, migrations and custom plugins are delivered in phases.
Your schedule is confirmed in the written proposal after discovery and depends on scope, integrations and how quickly content and approvals arrive.
What affects the cost of a WordPress site
Every WordPress project is quoted from a written scope, so you know what is included before you commit. The main factors are:
- Number of templates and page types, not the number of pages.
- Custom theme or page builder, and how much custom design the site needs.
- Languages: Arabic and English with full RTL and multilingual SEO.
- Custom plugins and integrations: CRMs, booking, payments or the REST API.
- Content and migration: moving and cleaning content from an old site.
- Ongoing care: hosting, updates and maintenance after launch.
- Sector needs: for example property listings for real estate websites or careful content for healthcare websites.
Every WordPress project is quoted as a fixed price from the written scope. Custom plugins and migrations are quoted from the scope. Our guide to website design and redesign costs in Dubai explains the wider picture.
Migrations and redesigns
Moving to WordPress, or rebuilding an old WordPress site, is when rankings and content are most at risk. We plan it so nothing important is lost:
- Content inventory of pages, posts, media, forms and users before anything moves.
- Migration from other platforms such as Wix, Joomla or custom PHP sites, or from an old WordPress theme to a new one.
- 301 redirects from every old URL to its new one, checked after launch.
- SEO settings carried over: titles, descriptions, schema and Search Console, with our SEO team on hand.
- A staging review so you approve the new site before the switch.
Planning a bigger change? Read our website redesign strategy guide, or see web development in Dubai for projects that need more than WordPress.
Selected work
Projects from our portfolio whose live websites run on WordPress:
EGS Survey: website design and development for an international marine and geoscience survey company in Dubai.View project
Emirates Home Nursing: bilingual website design and development for a home healthcare provider, with clear service categories and mobile-first contact paths.View project
MCURE Facility Management: website design, development and branding for a Dubai facility services company with a broad service catalogue.View project
Al Tamimi Investments: design and build of a corporate website for a Dubai financial holding company, with ongoing technical support.View project
Ownership, admin access and training
A WordPress site should belong to the business that paid for it. With NetSoft:
- You own the code: the theme, custom plugins and content belong to your company, as set out in the scope.
- Full admin access: you hold the main administrator account; we work through our own named accounts.
- Licences in your name: premium plugin and theme licences are registered to your company where the vendor allows it.
- Editor training: a session for your team on updating pages, posts, media and both languages, plus written notes.
- One in-house team: the developers who build your site are the ones who support it.
- A direct line to the team: we reply within one working day by phone, WhatsApp or email.
WordPress tools and technologies we use
| Area | Tools and technologies |
|---|---|
| Core and languages | WordPress, PHP, MySQL |
| Editing and content | Gutenberg, ACF, custom post types |
| Page builders | Elementor (when it fits) |
| Multilingual | Polylang, WPML |
| Ecommerce | WooCommerce |
| Integrations | WordPress REST API, CRM and payment gateway connections |
We use the tools that suit your site and your team, and explain any premium plugin before it is added.
Start your WordPress project
Tell us what your site needs to do, who edits it and what is not working today. The first consultation is free, and we reply within one working day with questions, then a written scope and schedule. NetSoft has worked with UAE and GCC businesses since 2005, from Boulevard Plaza Tower 1, Level 9, Downtown Dubai. We are available Monday to Saturday, 9:00 to 18:00 GST. Call or WhatsApp +971 50 219 4018, or email info@dubaiwebcity.com.
